Zezzle — The Art of Gifting, Elevated Digitally

When the team behind Zezzle came with the idea of creating an online gifting experience that feels personal, elegant, and seamless — I knew this project had to be something special.

From flowers and perfumes to decor and custom gift boxes, Zezzle’s goal was simple:
Make every moment memorable through thoughtful gifts.

I took on the challenge of building the entire project from scratch — from the admin dashboard to the customer-facing website — ensuring everything looked beautiful and worked flawlessly.

What Alaa Ezz-eldin Built

• Frontend: Designed and developed using HTML, CSS, JavaScript, and Bootstrap, focusing on an elegant, clean UI that matches the brand’s luxurious identity.

• Backend: Built with Laravel, structured for scalability, performance, and SEO-readiness.

• Dashboard: Custom-built admin panel for managing products, categories, orders, users, and promotional banners.

• Integrations:

  • Stripe Payments for secure credit card transactions.

  • Tabby & Tamara for “Buy Now, Pay Later” solutions.

  • Custom Email API for order confirmations and notifications.

The Challenge

Creating a digital store that feels like walking into a boutique.
I focused on crafting smooth transitions, high-quality visuals, and a checkout experience that inspires confidence and joy — all while keeping the code fast and lightweight.

The Result

A fully responsive, fast, and secure online store that brings the art of gifting into the digital world.
Zezzle isn’t just another eCommerce site — it’s an experience that connects emotion, design, and technology.